When you sit down to create a marketing plan, it can be a little overwhelming. With so many marketing strategies to choose from, it can be difficult to pick the tactics that are right for your business.

On top of that, not all marketing tactics are created equal.

Some strategies require more investment, meaning you must put in extra time, resources, or effort to support them.

Some strategies offer a greater reward and produce more valuable, long-term results than other efforts.

And some marketing strategies even come with a risk. For example, if you engage in black hat or negative SEO marketing strategies, a search engine may catch you, penalize your site, and decrease your search engine rankings. While some black hat strategies may seem like quick wins, they won’t help you grow your business. In fact, you’ll probably lower your search performance, lose quality traffic, and reduce your brand visibility.

So when you consider which types of marketing strategy to use, you should always consider if the risk and reward are worth the investment.

Risky vs. Rewarding Types of Marketing Strategies

To help you decide where to put your energy and how to measure risks, rewards, and investments, we’ve put together this guide to show you how to pick the best marketing tactics for your business.